A Game-Theoretic Model of Strategic Interaction Using Advertising: Simulating the Evolution of the Cournot Nash Equilibrium under Different Competitive Scenarios
This paper examines the behaviour of two firms competing in a duopoly, where firms can influence demand through use of advertising.The paper simulates the strategic interaction of the two firms based on a game-theoretic Cournot analytical CALMING LAVENDER BABY WASH model.The evolution over time of the Nash equilibrium is graphically displayed for D